CRM software (Customer Relationship Management), sometimes known as CMS (Customer Management Software or Client Management Software) is the basis of most bespoke database systems.
In the simplest terms, a bespoke CMS system just:
- holds all client’s contact details (phone, email, address etc.)
- records each conversation or contact history with each customer
Where you go from here is up to you and your unique needs. I’ve never met someone yet who’s happy with someone else’s CRM when they can have their own custom CRM solution
One-size-NEVER-does-fit-all. The power of a tailor-made CMS/CRM is that the slight, but crucial, differences in business processes are reflected in the heart of your software system. So why build your business on something that will do, when you can have the foundations for what you will need in the future. Would you ever build a house on inadequate foundations? Just because it was cheaper?
A CRM is where most businesses start — a list of their customers & suppliers & contacts. How those records are accessed and utilised is unique. At dataBASED, we build for each client’s unique business processes and give them the interface/tools that does exactly what they want with their information.
It’s at this point clients always say…
- That’s great. Exactly what I want.
- Could it just…?
- Would it be possible for the software to…?
- Can you make it do…?
The answer is always yes!
